Neue Leben is a German life insurance company. They were looking for a testimonial for their new campaign and they chose Olivia Jones. Olivia Jones is the most famous drag queen in Germany, living and working in Hamburg. Olivia Jones works in the famous Sankt Pauli area as a tour guide at the Hamburg Reeperbahn and owns night clubs and bars.
The night clubs of Olivia were the perfect location and setting for the campaign. Olivia agreed to do the shoot in the Bar Bunny Burlesque in the famous street called Große Freiheit. Colorful decoration and lots of velvet and glitter. We used different corners in the bar with different outfits.
The corner with the glittery wallpaper and the heart lamps was my favorite setting from the beginning. The client was first not too sure about it, so we did this angle as the very last shot.