Every March, when the cherry blossoms in Wuhan are in full bloom, it is a romantic and short time for everyone. In order to remember this good time, we design the beautiful scenery of "cherry blossoms on the lake" into the product packaging (the product is completed by the cake shop with century old craftsmanship in Wuhan, and the cakes with cherry flavor are put into it). It has become the most popular hand gift in the cherry blossom season.
When you see a cherry blossom petal falling on the lake, accompanied by the breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of this gift box is closely related to cherry blossoms. As a hand gift for the cherry blossom season in Wuhan, the designer hopes to integrate this beautiful scenery into the packaging design and keep it forever for customers to remember this moment. The gift box is covered with cherry blossoms in full bloom, which is matched with Wuhan landmark buildings such as East Lake tower, Yellow Crane Tower and Jianghan pass, showing spring vitality and local characteristics; The swallow with love letter gives the picture romantic emotion; The portrayal of characters in the 1990s adds a retro sense to this romance and highlights the characteristics of the brand's century old craftsmanship; The inner box design can be cleverly folded into the shape of cherry blossoms, which matches the blue bottom box of the lake to form the aesthetic feeling of "cherry blossoms falling on the lake". The inner box needs to be opened slowly along the petals to see the cherry cake wrapped in tin foil. After eating, the inner box can be folded along the petals as decoration, and the outer box can be used as a storage box, which is both beautiful and environmentally friendly.
After the new product was launched in Wuhan cherry blossom season in March 2021, it was sold out soon, and there was a shortage of goods, which is enough to prove the popularity of this product.