Four Pillars Gin had a simple aim this summer — to get more Australians drinking G&T's using their Rare Dry gin. And ideally, for their G&T's to be made using good quality tonic, lots of ice and a slice of Australian orange.
The #FourPillarsSummer campaign was launched with an ‘instructional video’ that breaks down the 'perfect Summer G&T' into its basic four ingredients (ice, gin, tonic, orange). Through a step-by-step process the film combines those ingredients in a way that is playful, creative and a little bit cool, all this is set within a pastel-perfect 'Wes Anderson-style' environment, giving the film a quirky and playful aesthetic that evokes a sense of the modern Australian Summer.
#FourPillarsSummer campaign was executed nationally generating strong engagement through Four Pillars social channels and resulting in increased sales of the Four Pillars Rare Dry gin over the summer months. The campaign photography has also helped define a fresh new stylistic approach for the Four Pillars brand but has also helped write a new chapter for their Rare Dry gin G&T story - not just exhibiting the product itself, but also the key ingredients that differentiates Four Pillars G&T’s for any other — the humble Australia orange!