Taking advantage of a complete renovation of its rooms and public spaces, the Terrass" Hotel asked WIPbrands to rethink their logo, signage and visual identity. The Terrass" Hotel, with its’ magnificent terrace, offers its guests one of the most beautiful views of Paris. But it also encourages the guest to discover the world of the artists, the hotel’s roots in the early 1900s and as the gateway to the bubbly and dynamic Montmartre neighbourhood.
WIP wanted to bring the heritage of the hotel to the fore: a hotel that had once housed artists such as Dali, Matisse, Renoir, Edith Piaf and Jacques Prévert and that is situated in a quarter that is steeped in French history already had a rich story to tell. The link with the artists and their era, the early 1900s, is reinforced by the logo: a ‘flattened’ three-dimensional logotype where letters are seen from different angles, reflecting the diverse viewpoints of the artists. Additional information is laid out in typical bistro or cafe style.
The hotel has experienced a complete re-invention in terms of expression and services which is captured by the new identity.