Starbucks 4 color full page advertisement for the "exotic blends" products.
Original vector illustrations were created to showcase the origin of the various exotic blends offered by Starbucks. The idea was to elevate the consumer into a different mind state and to introduce the experience of the exotic blends through illustration and type. The solution was to use a phrase that was directly connected with the illustration. The phrase and illustrations were inspired from specific exotic regions where the coffee was produced. By bringing these elements together, a cohesive line of ads was created.
Three original full page ads are developed to be displayed in both print and digital formats. The ads also work to guide viewers to social media platforms.