Lens was created as a merger brand between the two companies—Patagonia outdoor clothing company and Philips healthcare.
Approach
The Lens VR headset creates a therapeutic ambience for patients who lack the ability to explore on their own. With the help of 360° footage from Patagonia photographers & Philips virtual reality technology, LENS transforms a simple and often uncomfortable recovery into a beautiful travel experience.
Results
An advertisement campaign was created to help promote the Lens VR headset and experience.
