Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artist’s styles, the PepsiCo design team combined bright and inspiring designs with Lipton’s spirited and imaginative brand personality in order to reimagine this Lipton packaging. The resulting unique, category-breaking and collectible designs were then paired with each of Lipton’s flavors including black tea with peach and lemon flavors, and green tea.
Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Lipton’s voice in the crowded beverage market. Along with the category-disrupting graphic design, the 250 ml miniature format is lightweight, ultra-portable and allows for easy consumption on the go.
Whether these special-edition cans are purchased as an impulse buy, or are gathered for their shelf-worthy appeal as a collector’s item, they make the consumer take notice of Lipton in a new and memorable way.