There's a new micro-brewery opened every minute. An oversaturated market tends to swallow new businesses whole if they are unable to stand apart from the crowd. Exit Strategy Brewing Company challenged us to create a logo suite that would allow them to stand out from the crowd.
Approach
We created a brand that highlighted the founders’ vision for escaping the drudgeries of working 9 to 5. Though stylized a differently from one another, each logo features a briefcase in a garbage can.
Results
The logos adorn the brewery's branded materials as well as their website and social sites.
