This experience was achieved through employing dynamic digital media, signifying the marriage between eastern and western cultures and emphasizing the past and future. 3 LED installations were implemented in the store: 10 large hanging panels surround the store’s perimeter, and LED screens wrap around in-store columns and cylinders hanging above the escalators. Impressive in size and distinctive in form, these installations seamlessly integrate into the building’s structure, offering maximum retail space without compromising the impact of the visual merchandising.
Throughout the store, immersive content informs and entertains visitors: videos rotate throughout the day to meld entertainment, local heritage, and natural environments. Images of global travel destinations evoke excitement and curiosity. Additionally, LDF’s signature “Star Avenue”—a popular destination for tourists—was integrated into the store itself with “Star Bridge”—a two-story collection of LED panels that bring to life images of Korean Wave celebrities.