Create a coordinated design system for a new product, including its brand identity.
Footfall is a fictional bow hunting and target shooting company that specializes in creating affordable, quality archery equipment. The name Footfall—defined as the sound of a footstep—embodies the stealth and quiet of archery, while eliciting romanticized tales of the bow and arrow’s ancient history. The majority of Footfall’s products are geared towards introductory and amateur archers in the age range of early adolescence into adulthood. The Teucer Recurve Bow Set is one of these introductory packages that contains most of the necessary elements to get started with target shooting.