We started by addressing core brand assets: introducing both a new logotype and symbol called the Choice Mark. The iconic new logotype looks to the future while being anchored in the brand’s history. It stands up tall, is bold and confident, and has been specifically designed to stand the test of time. The Choice Mark acts as a visual shorthand of the logotype and signifies consumers’ choice between healthier options and more indulgent ones—between 6-inch and Foot Long sandwiches—a symbol that empowers customers to enjoy Subway in any way they choose.The color palette, inspired by sandwich ingredients, has been optimized to live and work in a wide variety of media. Vibrancy, usability and taste appeal are at the heart of the new sandwich imagery—intentionally art directed to avoid current trends in the category.We also created a library of narrative ingredient imagery to convey different brand messages.From fitness to breakfast, from jalapeño ballerinas to half-awake avocados—wekept the produce in its natural state.The iconic new system, which started rolling out in Spring 2017 is brought to life across all touchpoints including packaging, uniforms, signage and has inspired new designs for menus, the website, app, social media, digital ordering and environmental design of the restaurants (restaurant design by FRCH).