There was a lot at stake in the 2020 election so we wanted to make sure people got out and voted.
We didn't want to take sides but rather serve up different issues and make the point that if you don't vote, you voice and interest in this issue might not be heard. We made posters for wild posting and the same assets were used as posts on TheVoteNeedsU.com site so people could share issues they were passionate about to spread the word. If you cared about an issue, the the vote needs U.
With over 3.5 million media impressions and voter registrations in 38 states we'd like to think we played a small part in record voter turnout for the 2020 elections.