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When you sponsor a child through Save The Children, your donation goes to various programs (from Maternal Health to Basic Education). Create a campaign based on one of these programs that touches on the issue in a way you wouldn't ordinarily expect.
We live in a world that spends more on weapons and war than on schools and the childhood education that could help make those wars obsolete. So, we wanted to create a visual metaphor that showed how different things could be if society replaced bullets with classroom objects - ultimately more effective weapons for achieving peace.
This campaign was effective in that it not only increased donations to Save The Children, it also created awareness for two important issues that have become increasingly prevalent both at home and abroad: growing gun violence and decreasing educational efficacy within our primary schools. We hope that by sharing the realization that the two issues are linked, this could lead to new and creative ways of solving these societal problems.