Sesión is a Mexican style lager just introduced into the line of beers produced under the Session brand by Full Sail Brewing. The beer is intended for an American audience.
The typography and art references wood type and block printed Mexican street posters and advertisements for Lucha Libre matches and various cultural events and festivals. This look is also applied to labels and 6- and 12-pack packages.
The Spanish text includes mostly straight-forward marketing expressions with a few (culturally insider) humorous lines for the enjoyment of our Hispanic friends.