We were tasked with creating a compelling poster to promote the launch party for a distinctive beer, which we named Coral Haze. This limited-edition beer was exclusively brewed for The Florida Aquarium through a unique collaboration between them and Coppertail Brewing with proceeds to benefit the Aquarium’s conservation efforts, particularly with regards to Staghorn coral.
We created a logo for Coral Haze using the illustration of some Staghorn corals and then designed a subtle yet artistic fish around it in the background. We wanted to promote the launch party and play up how corals play a vital role in helping to sustain sea life. Copy further emphasized how proceeds from every beer sold would help fund the Aquarium’s vital conservation efforts to protect and restore coral reefs.
These posters were very well-received by the Florida Aquarium’s marketing team and, most importantly, the free-flowing, eye-catching illustration and cool colors captured lots of people’s attention. This led to a very successful launch of the beer and has ultimately helped raise vital funds to help preserve and restore staghorn corals.