Brand identity developed for Rathaus – A film production company based in New York, Detroit, and Antigua & Barbuda, with a focus on progressive films, branded content, and music videos.
In close collaboration with Rathaus founders and partners – Madeleine Askwith, Alexandra Byer, Shabier Kirchner, and Kevin Steen – the brand design aimed to showcase the team's "scrappy" and incredibly resourceful work ethic that they pride themselves in. Our strategy was to playfully embrace the name and the raw/refined aspects of film production.
Fun fact: The name "Rathaus" may or may not have originated from a frat house with a rat problem...
A brand identity that breaks through the typical, clean-cut format often found in the film industry.