This is an eye-catching original package for a common, everyday product. Consumers already have so many products vying for their attention on the shelf. This is a visually engaging conceptual idea that differentiates itself from other competitors.
Approach
I wanted to have the fresh, energetic feeling the ONE Coconut Water company portrays with a bit of pop art inspiration of bubbles and fruit. Similar to other companies, I wanted to portray a clean, natural look while still being visually striking enough to grab customer's attention.
Results
This product is different than most packaging with a mixture of clean and energetic appeal. The shape and wrapping makes it easy to notice on the shelf from any side.
