The purpose of this project was to rebrand an existing entity with a strong broadcast outlet. I chose to rebrand Manchester United, one of the most popular soccer clubs in the world and a team that is very close to my heart.

The goal was to celebrate the club's illustrious history and project it into the future with a new found energy reminiscent of the current, youthful team and management.

The project was presented as a montage of images and videos that were created for the new brand. The visuals include broadcast styles, upcoming game and content promotion, matchups, player information, and applications of the print campaign. The goal of the montage was to give a taste of this new direction for the club.