Logo development for a Tokyo-based string orchestra “Tokyo Sinfonia” (NPO). The string orchestra directed by a conductor and performed by 19 players has been carrying out unique activities. Our assignment at the time of their 10th anniversary was to create a new logo that portrays the sound of their performance.
The dots in the logo depict 19 players and a conductor. The curvy form and the smooth color depict their musical sound.
Tokyo Sinfonia gained social recognition and their ticket sales increased. The players’ motivation is enhanced.
Beacon Communications k.k.
JR Tokyu Meguro bldg., 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 JP