Deliver iconic compelling and relevant poster art for local Miller Lite programs.
Approach
Develop unique designs custom for each alliance, partnership and event. The bar for the design must be that is noticed, memorable and coveted. The target audience should feel that Miller Lite understands them and belongs at the event. The design must deliver art that our drinkers would want to hang in their homes.
Results
In years past the art was often pickup from previous years, reused from other programs and/or heavily templatized. Reactions from both the clients and distributors were overwhelmingly positive. Creating new art specific for local volume driving programs made them feel their business mattered and netted the program key placement at local accounts.
