The assignment was to create a print campaign for Marvis Toothpaste with the main message of "Toothpaste with surprising flavors."
Approach
BIG IDEA: Every time you brush your teeth, it should be a different experience INSIGHT: Dental care is monotonous and a chore EXECUTION: Comparing the variety of flavors you want in other aspects of your life, to the variety you should want with toothpaste.
