To create an invitation that elevates this specific event and the mission of The Gene Siskel Film Center.

The invite concept was to be striking: It's exciting to unfold and read, and pays tribute to Morgan Freeman as one of the most recognizable figures in American cinema. In a format that portrays Freeman as literally larger than life, this design illustrates the depth and elegance of his career while paying homage to the motion of film.

“We have received an overwhelmingly positive response on the invitation, [which] has exceeded all of our expectations,” said Jean de St. Aubin, Executive Director of the Gene Siskel Film Center. “As Chicago’s premier movie theater, it is important that our materials reflect the same high standard that we put into our film programming and presentation. VSA not only created a design that mirrors Morgan Freeman’s larger than life talent but also were extremely pleasant and organized to work with.”