Montreal’s Olympic Stadium is a signature element of the city’s landscape, even if it has receded to the background in recent years. As part of the 40th anniversary of the Olympic Games and the related celebrations, a communications initiative was launched to rekindle the flame and bring back some of the building’s by-gone prestige.

The graphic identity of the 40th anniversary celebrates the uniqueness of the Olympic Park in a playful, light-hearted way, putting the Stadium’s architecture at the heart of the idea. The graphic treatment allows the most important moments of the Park’s history to be highlighted, while capturing its timeless spirit and honouring the design of architect Roger Taillibert. Powered by the line “Let’s mark 40 years of great events,” a plethora of poster executions featured, among others, the performance of Nadia Comaneci, the Michael Jackson concert and the appearance by Jean-Paul II.

The initiative was a success with both the public and well-known personalities appearing in the exhibit’s visuals. Nadia Comaneci and Kent Nagano autographed their respective posters.