The assignment was to develop a memorable personal logo for an advertising copywriter that would stand out in a very competitive landscape.
The approach was a long process of competitive review, concepting, and revising. The logo needed to work simply across a variety of media, while conveying charm and professionalism wherever it lived. After several rounds, the client and I landed on a design that we were both very happy with and proud of.
The results were tremendous. The logo shows that my client is a forward thinking copywriter, with skills for the digital age but also a strong, fundamental approach. It conveys a bit of wit and can be applied to everything from tote bags to business cards to her website.