Create a print campaign for Crest 3D White Whitestrips.
Approach
This campaign is based on the idea that people like to indulge in certain drinks but don't like the effect it has on the color of their teeth. These three drink categories are typical "indulgences".
Results
The visual is intended to show the effectiveness of Crest Whitestrips by exaggerating its brilliant white color in comparison to the other hues.
