Marksteen Adamson, Scott McGuffie, Simon Dryland, Lizzie Botterill
The Hub is a group of community enterprises developed by The Nelson Trust. The brief was to create a series of posters to raise awareness around the effects of excessive alcohol consumption. The mirrors would be installed in the alcohol-free bar area at one of the Hub’s venues – The Sober Parrot. The posters had to fit in with Sober Parrot branding and the generative idea of ‘keep it real’.
Created as a pastiche of Victorian pub advertising, the set of four printed mirrors for the alcohol-free venue uses the idea of clichéd bar humour to deliver a sobering campaign of alcohol awareness. By jumbling some of the most recognisable lines from the genre into a nonsensical paragraph, the mirrors show that alcoholism is ‘no joke’. The reflected typography achieves an added bonus of ‘double-vision’. The viewer can only read the text clearly by ‘standing straight’ in front of the mirror.
The mirrors have played a part in focusing attention and engagement on one of the Sober Parrot’s main objectives: to raise awareness about the effects of excessive alcohol consumption. As well as having become a talking point for customers and staff, the mirrors / posters build on the sense of humour and pragmatism inherent in The Sober Parrot brand.
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