The Balloon Animals were a study in tension and natural juxtaposition. The balloons are a simple, fun icon from childhood. By anthropomorphizing the balloons then thinking of a potential natural 'enemy', we can make compositions that are both playful and dangerous.
These pairings needed to be simple to allow the concept and characters take center stage. By shooting them in a high key textureless scene the icons and their colors become the sole story telling vehicle.
Success! We were able to make thirteen playful pairings that have exceeded our expectations.