Maureen Maldari, Anthony Dellecave, Philip Maldari
Assignment
Assignment: To create communication that raises awareness about medical cannabis and fights the stigma surrounding it.
Approach
Approach: To highlight the unwarranted fear and anxiety that surround cannabis, we coined the term “Cannaphobia.” We used humorous, hyperbolic situations to demonstrate how unfairly people think of cannabis.
Results
Results: Most engaging piece of communication from the brand and something that always elicits a chuckle or two.
