
- Award
- Honorable Mention
- Design Firm
- The BAM Connection
- Client
- Keystone Canna Remedies
- Designer
- Brianne Linden
- Category
- Medical
- Country
- United States of America
- Award
- Honorable Mention
- Design Firm
- The BAM Connection
- Client
- Keystone Canna Remedies
- Designer
- Brianne Linden
- Category
- Medical
- Country
- United States of America
- Creative Director
- Dave Giles
- Other
- Stephen Krauss (Deputy Chief Creative Officer)
- Copywriter
- Manas Paradkar
- Chief Creative Officer
- Rob Baiocco
- Account Services
- Maureen Maldari, Anthony Dellecave, Philip Maldari
Assignment
Assignment: To create communication that raises awareness about medical cannabis and fights the stigma surrounding it.
Approach
Approach: To highlight the unwarranted fear and anxiety that surround cannabis, we coined the term “Cannaphobia.” We used humorous, hyperbolic situations to demonstrate how unfairly people think of cannabis.
Results
Results: Most engaging piece of communication from the brand and something that always elicits a chuckle or two.
Contact Information
- Company Name
- The BAM Connection
- Phone
- 9174990782
- rob@thebam.com
- Address
- 20 Jay street
Brooklyn, New York
11201