Tapco introduced its new Clubhouse Deck & Rail products to a whole new audience when it acquired the brand. In creating the logo, Elias/Savion aimed to present the brand to this new audience as a premium product, providing new prospects with the opportunity to experience Clubhouse at a glance

Because Clubhouse was billed as "a club-like escape with all the comforts of home," the creative team approached this logo in the same regard, harnessing the perfect blend of sophistication and accessibility, comfort and style, poise and performance. The approach was to imply luxury, longevity and simplicity through the use of clean, bold lines and a sturdy, sophisticated font that anchors the brand.

The logo serves as the cornerstone of marketing materials that encompass a successful branding campaign, increasing customer awareness and recognition for Clubhouse and its new owner, Tapco.