Jolyn is a high end athletic women’s swimwear company. An essential element of their brand is inspiring women to achieve their goals. This uplifting brand pairs perfectly with the Michael Phelps Foundation, whose mission is to inspire swimmers and improve swim safety around the US. This new media partnership will design a device for kids to wear while swimming that notifies parents when they are underwater for too long or if oxygen levels start to drop. Combining Jolyn with drowning prevention, this device will do good and look good for the brand.