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An “MC” monogram for Mission Cliffs in San Francisco. Housed in a former foundry, the indoor climbing gym has an urban, industrial feel: concrete floors, steel I-beams, and a massive crane hook with the hand painted legend “20 tons of capacity.”
The hexagonal silhouette is a reference to the bolts that are used in both indoor and some outdoor climbing to fasten anchors to the wall; the arrow both reinforces the hexagon and suggests the idea of up!