This project was to create an advertisement series for a randomly assigned brand. The goal was to encapsulate the core values of Play-Doh.
To start this project, researching Play-Doh was the first step in order to understand the brand and how to represent the ideas of the brand in the ads. This series of advertisements were created to show the imagination behind Play-Doh. With Play-Doh you can create whatever you think of. Children have wonderful imaginations that make novice Play-Doh creations into whatever they think of. These ads use images of not-so-prefect Play-Doh creations to emphasize the freedom with the product paired with a child’s imagination. The three ads work together to show the variety of things that can be created.
This advertisement series succeeds at representing the imagination and creativity of Play-Doh by showing three different ideas of what can be created with Play-Doh.