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- Award
- Gold
- Design Firm
- Sotheby's Creative Services
- Client
- Sotheby's
- Designer
- Ola Kapusto
- Category
- Branding
- Country
- United States of America
- Award
- Gold
- Design Firm
- Sotheby's Creative Services
- Client
- Sotheby's
- Designer
- Ola Kapusto
- Category
- Branding
- Country
- United States of America
- Title
- In Bloom: A Selling Exhibition of Floral Jewels
- Photographer
- Jon Tasker
- Creative Director
- Sandra Burch
- Ola Kapusto
- Stylist
- Michael Deluca Visuals
- Set Designer & Props
- Michael Deluca Visuals, Devin Rutz
- Production
- Stephen Stanger
- Marketing Manager
- Paris Humphrey
- Main Contributor
- Ola Kapusto
- Exhibition Designer
- Ola Kapusto
- Executive Producer
- Frank Everett
- Carol Woolton
- Director Of Photography
- Matt Magelof
- Director Of Brand Marketing
- Ronnie Mesznik, Paris Humphrey
- Additional Title
- Floral Design: Gabrielle Aronas, G! Designs
Assignment
Assignment:
Integrated campaign for selling exhibition, tracing the evolution of the flower as a design motif in jewelry from the 19th century to the present.
Approach
Approach:
Florals are the central theme across all touchpoints, beginning with the campaign imagery, advertising, through to the exhibition and into the details of the visual display design.
Results
Results:
A well perceived and beautifully presented narrative of floral jewelry in an enchanted garden setting that attracted a high volume of visitors during Sotheby’s New York Spring Season. The exhibition successfully met the selling target in a span of 3 weeks.
