To create an identity for Feed My Flock, a charitable event at St. Louis Catholic Church in Memphis, Tennessee. Feed My Flock brings people together to feed the hungry in the counties surrounding Memphis, and in countries around the world.
To create a simple and recognizable graphic that married Jesus' instructions to the church to feed and care for the poor, with the imagery of a shepherd who holds a spoon-shaped crook.
Sign-ups were filled to capacity. In one 12-hour shift, 800 volunteers made 155,762 meals — more than any other year. Most of the meals were sent to Sierra Leone. Some were reserved for people in need in the Memphis area.