While Zaxby’s is a fried chicken restaurant, they did not have a signature fried chicken sandwich until recently. But unlike the other brands entering the “Chicken Wars,” they had a secret weapon – theirs was enough to split your drawers.
In the QSR space, the food is always the focus, and these OOH units were no exception. We paired product shots with provocative headlines that would grab eyes and appetites.
The client loved the work, but the loved the business it drove even more. The Signature Sandwich exceeded sales goals by 300% within the first three months.