Special Olympics Nebraska approached us with the task of coming up with a theme and design for the 2018 Polar Plunge poster to the event. Polar Plunge is an annual event that challenges participants to show support for Special Olympics Nebraska by plunging into a lake—in the dead of winter. The goal is to attract participants to plunge into the frigid waters, as proceeds went to support the Special Olympics.
This poster is one in a series of annual posters that have consistently utilized unique visual concepts to highlight the bone-chilling fundraiser. This year, an image of frozen swim trunks was used to convey the chilling nature of the event. The image of frozen trunks added major stopping power to the poster.