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The brief was to create a brand mark for a new social enterprise. The mark would eventually be used on a cook book, kitchenware and a website where women from around the world would gather to share food, their stories, and life's wisdom.
The social enterprise was inspired by the founder’s travels and her experiences with many diverse culures. It was felt that the mark should have a certain hand-painted earthiness while retaining enough simplicity to be used successfully on a range of kitchen products. The loosely-painted silhouette embodies the raison d'etre, while the multitude of colours present in the hand-drawn letterforms reflect the diverse contributions from around the world.
Only one concept was presented – resulting in a very happy client, who felt the design perfectly answered the brief in terms of tone and feel.