Communica was commissioned by Waterford Bank to create a specialized annual report that would serve to celebrate the Bank’s ten-year anniversary, as well as highlight their financial and operational growth for the year to its clients and stakeholders.
The tenth anniversary provided an occasion for us to highlight the many great accomplishments and relationships the Bank had realized across its first decade. As a creative approach, we focused on the word “tenfold” as a theme that would provide an interesting double entendre in both commemorating the anniversary, as well as communicating how the organization had exceeded the expectations of its constituents since it first opened for business. The report features the unique, folded paper artwork of artist Matt Shlian throughout the design of the report as a visual tie to the theme, including an elegantly embossed and foil-stamped piece on the inside cover.
The artistic style and creative alignment Communica employed in the creation of the report conveyed the perfect tone, allowing the piece to become a coffee table keepsake of sorts commemorating the Bank’s first decade of business. The result was a truly unique annual report — particularly within the banking sector — that the client was excited to share with its internal and external stakeholders at the annual meeting.