Gibney Dance was in need of a comprehensive branding and event graphics program for the first annual fundraising event held at its new home at 280 Broadway.

Expanding on their environmental graphics program for the new facility which emphasizes the concept of movement through time and space, the designers developed print and digital media for the event including a poster advertising the event, save-the-date announcements, invitations, programs, silent auction bid sheets, menus, and temporary directional, informational, and wayfinding signs welcoming guests to the benefit.

Dramatic photography of Gibney dancers coupled with a vibrant color palette and intersecting typographic forms were used to create striking, kinetic visuals promoting the Spring 2015 Benefit.