For this assignment, I was tasked to rebrand the company Hi-Wire Brewing. At their core, their mission is to brew the beer they want to drink regularly, a beer that you can sit down with and have multiple pints with friends. They firmly believe beer should be fun and shouldn’t be taken too seriously.
I did this by creating a logo that tied into the circus big top identity they have created. Using elements from this concept, I was able to elevate the idea of fun whimsical and its relationship with brewing. I created a narrative of a circus bear on a unicycle while holding a beer. I wanted the logo to relate to their core belief of being playful while designing a sophisticated mark for the company.
I created a fun and whimsical logo that captures their beliefs. I leaned into the circus themes instated in the brand and envisioned a trademark that puts a smile on your face no matter the mode. By using the Big Top Circus influences, I enforced an identity, unlike any other brewing company.