Beginning to understand the do's and don't's of typography, this poster introduced both the aesthetic and mechanical nature behind event marketing. We were given a person of experience in either literature or design, and a quote of theirs. We researched the artist and gathered a biography from which we would found an emotional response and interpreted into the design of the event poster.

Experimenting by hand and on the computer, there came to be many playful ways to convey a message while also maintaining hierarchy of information. This also stressed on necessity rather than "decoration", magnifying the importance of the information rather than purely the aesthetics.

With the event named "Wasted", I approached the poster with a playful yet nauseating design. Resulting in a twisted letterform composition, and a offsetting color palette. With the twist of the letterform, I also found ways to include the information in a dynamic way, interacting with the flow of the crooked letters.