This typeface started out from a grad school type workshop, and grew into an individual study with Sibylle Hagmann. It then grew and evolved and landed at PSY/OPS Type Foundry, where I worked with Rod Cavazos to refine, and add on to the idea. My research started out in the beginning by looking at existing sans serif typefaces, and wanting to understand how they worked optically, visually, printed, and on-screen. My research objective was to take current sans serif type (and modern English language), and see how I could manipulate it to look differently, but keeping the principal components of how letterforms are easily recognized. I went through many rounds of drawing letterforms freehand, as well as using graph paper. I questioned how far could I push the letterforms until they became hard to read as language, separately and as a whole (in text form). Experiments were used such as presentations on overhead projectors of continuous text, to see how legible the text was, as well as printed matter (specimen pieces, articles) and read by colleagues.