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ParticipACTION is a Canadian non-profit that encourages Canadians to get active. To help them with their mission we created a campaign that highlighted how physical activity can help make everything better.
We didn’t want to show fit, toned bodies, or hokey stock photos of people being active. Executions focused solely on the benefit in a unique, fun and colourful way.
The posters helped a whole country see how physical activity could benefit every aspect of their lives.