Our initial assignment was to create some organic posts to encourage social distancing in a fun way that showcased our client’s beers. This generated a lot of positive feedback and so we decided to turn these into some posters for the WBC tasting room. We also purposely made them an odd shape – very long and horizontal – so they would catch people’s attention and really stand out.

We wanted to take a really tough situation like COVID and stress the importance of social distancing. But we wanted to do it in a somewhat humorous way that our beer drinking audience could really relate with and get behind. We hoped to engrain in people’s minds the necessity of staying six feet apart and, at the same time, get a little chuckle out of it, since everyone can use some humor, especially in these difficult times. Best of all, in doing so, we were able to showcase Wichita Brewing Company and their products in a positive, memorable way.

Since society and the WBC tasting room have opened up again, these posters have been a refreshing sight -- generating enthusiasm, grins and plenty of positive feedback. But, most importantly of all, these posters continue to remind people to stay safe and social distance during these precarious times with the COVID virus.