For Season 15 of So You Think You Can Dance, we were challenged to create key art that was fresh, fun, and distinctly different from the past 14 seasons.
Approach
We know that our fans love the art of dance, so we took that passion literally and created a complex, visually stunning design that blended fine art with movement.
Results
The result was key art that was vibrant, imaginative and unique but still in line with the established brand.
