Drive brand engagement and purchase intent at Target, resulting in product sell-through of 88% or higher. To accomplish this goal, MALTESERS® must connect with Millennials who shop Target, though cheeky, playful messaging encouraging them to “look on the light side” via interactive demos.
We created an interactive fortune teller to encourage Target shoppers to try Maltesers chocolate candies and get to know the brand's quirky personality.
Sampling/demo program was a success. There were over 250,000 samples distributed and Target Guests loved them.