The goal of this project was to create a high-end, salt water fishing company that manufactures quality fishing gear.
I found inspiration for this project through my love of the ocean and all things nautical. The word "knauts" was actually derived from knot and nautical. Because fishermen have to learn to tie many knots on their hook or on their boat, I thought the name was fitting. Through their quality production of materials and gear, and with their pristine packaging, Knauts is one of the few "luxury" fishing brands. Whichever fish you are trying to catch, Knauts always has just what you need.
The name Knauts successfully combines two words that relate back to fishing, while the brand overall has a unique and sophisticated look to its audience.