To redesign the logo of a famed Victorian era hotel in Saratoga Springs NY, that is undergoing a full-scale restoration.
Based on the Victorian architecture of the Hotel we re-interpreted the design style for the 21st century maintaining a very refined and upscale feel. We used the A as the driving character. This is one-of-a-kind historic destination at the heart of the community. A vibrant, thriving cultural setting that serves a variety of experiences, from intimate to large scale celebrations, wether to a shop owner down the street, a newly arrived member of the tech community, a foodie, an international traveler ...
A unique logo befitting an historical luxury hotel that has been reimagined for the 21st century.