The goal of the campaign was to raise awareness of FORMEXICO! initiative; to help the victims of two major earthquakes in Chiapas and Puebla, Mexico rebuild their communities. This poster was created to increase awareness of the initiative.
The logo is the focus of the poster for two reasons: it improves brand awareness while also acts as a brand statement. We took advantage of the logo’s negative space—a house—to emphasize the call to action, which is to build homes . The brand’s colors were used to emphasize their meaning and relation to the country of Mexico. The rubble at the bottom of the composition reflects the aftermath of the disaster.
The final poster met all of the client’s branding requirements and exceeded their expectations. The final result demands viewers’ attention and rewards both quick glances and curious inspection.