Luhua is one of the high-end brand of seasonings in China. Its vinegar is surpassing most competitors regarding the quality and taste as Luhua has mastered its unique brewing technology. Through over 30 years’ development, Luhua has become a most representative seasoning brand in China. With the background of consumption upgrade, most packaging designs for seasonings are out of date. Hence, Luhua aims to break through the current limit and present to consumers the 2 new packaging designs for vinegar.
The inspiration is from the lady image of ancient China so the bottle is shaped with a dropped shoulder. The front and back label space is left with the cylinder sliced vertically. This very tiny move helps the bottle to stand out from the shell and be endowed with both elegancy and familiarity. Exquisite shaping of the bottle enables the customization of the label, of which, the layout is made to convey a feeling of ancient book. Product’s name, slogan and major information are all listed in the way as a book is supposed to be made. Both products are made of stick rice so the front type of the logo is drawn with this glutinous feeling. The neck of the bottle, however, is covered by this detailed illustration, where a traditional scene of Chinese new year is pictured, fish jumping and mature rice. With a separation by color, the two packages of vinegar turn out to be of premium quality and strong effect of display.
The launch of the two products is a big success as the brand new packages break through the norm and draw the attention of the market.